

If you're here reading this, it means you're already wondering if you should delve into the website realm...or that you already have and are checking out what else is out here. Do you need a website?
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About 2/3 of the homes in the United States have at least one computer. In Austin, Texas almost 75% of the population is online. That's quite a market to reach, don't you think? Not only are an increasing number of consumers using the web, but they are a more affluent group than society in general-making them a very attractive target audience.
Make no mistake-just because you put up a website doesn't mean you will triple your business overnight! (Regardless of what some website design companies may tell you.) You must think of your site as a storefront...a virtual storefront. You still have to let people know where to go to see your store, right? This means putting your Internet Address (URL) on all business related items; letterheads, faxes, business cards, Yellow Pages ads, radio, tv and print ads and anywhere else your business name is mentioned. Whether you decide to put up a site or not, the chances are your competition already has.